J.O. Milano, an emerging brand in the children's clothing scene, known for the excellence of its design and Made in Italy quality, presents an exclusive capsule collection in collaboration with CoccoleBimbi.
The Love Sempre capsule is a project that celebrates love in all its forms, promoting the values of inclusivity and freedom from early childhood.

At the heart of the collection are two no-gender t-shirts, featuring graphics full of meaning: two teddy bears accompanied by elegant greyhounds – inspired by the dogs of Cesare Morisco, co-founder of CoccoleBimbi – surrounded by the brand’s iconic clouds. A visual universe that tells the story of the beauty of diversity and the importance of growing up in a world where love always wins.

What makes this initiative even more special is its strong solidarity commitment: for each t-shirt sold between June 3 and September 3, 2025, CoccoleBimbi will donate 20% of the proceeds to the Umberto Veronesi Foundation, in support of scientific research on childhood cancer. The Veronesi Foundation is a non-profit organization founded in 2003 by Professor Umberto Veronesi with a clear goal: to fund medical and scientific research for the prevention, diagnosis, and treatment of cancer. With the same dedication and rigor, it also promotes prevention campaigns and health education for healthy lifestyles.