Warm light, wind in your hair, and timeless landscapes: the new CoccoleBimbi Summer 2025 campaign is born in an authentic place — Tenuta Terre di San Vito. From the first summer party to the sun-drenched beach, all the way to the coolest looks of the season — discover the new arrivals.
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Style, freedom, and identity in the looks by CoccoleBimbi
The new CoccoleBimbi Summer 2025 campaign is born in an authentic setting, where nature sets the pace and light becomes part of the story. An aesthetic that puts children at the center, with outfits designed to accompany them through outdoor days, playful moments, and special occasions.
CoccoleBimbi chooses to tell the story of the warm season through pieces that speak of comfort and style. No excess — just attention to detail and materials that respect the skin and the environment. Natural fabrics, clean cuts, and colors inspired by earth and sky create a fresh, sustainable, and carefully crafted wardrobe.
The New Arrivals light up summer with bold silhouettes, daring combinations, and standout details. From casual looks to refined daily wear, each piece blends functionality and style for kids who want to freely express their identity. Among pop graphics, denim, vibrant reds, and cool sneakers, fashion becomes a game and a statement of character.
Beachwear, on the other hand, is a celebration of color and movement: printed swimsuits, lightweight cover-ups, and lively accessories come together in playful looks — perfect for experiencing summer through dives, discoveries, and open-air adventures.
Finally, in the Party Looks, elegance is reimagined as essential. Tulle, organza, and shiny details meet clean cuts and soft palettes, shaping dresses designed for ceremonies, special occasions, and moments to remember. The silhouettes are refined, yet perfectly suited to the kids’ world.
A Place That Tells a Story: Tenuta Terre di San Vito
For the new campaign, the backdrop is Tenuta Terre di San Vito, a family-run wine and agricultural estate founded by the De Napoli family and now led by Giovanni, Elena, and Giacomo, who passionately carry on the family’s agricultural tradition.
Surrounded by an authentic landscape, the estate produces fine wines, extra virgin olive oil, and artisanal preserves, using traditional and sustainable methods. Each product reflects a deep passion for the land and a strong love for their roots, offering a sensory experience that embodies values like quality, heritage, and attention to detail.
The light stone architecture and natural light blend seamlessly with the aesthetic of the CoccoleBimbi campaign, creating a visual story that is both essential and cohesive.