Ghayme, the brand founded by Cesare Morisco, presents the new Holiday Collection exclusively on CoccoleBimbi.com. The beanies, already loved for their iconic simplicity and color, are enriched with a new shade perfect for this season, bringing a touch of winter cheer.
The brand
Ghayme, the brand created by Cesare Morisco, was born with the aim of spreading a smile every day. More than just an accessory, Ghayme represents a symbol of happiness, lightness, and carefreeness, transmitting a message of positivity and good vibes.
Ghayme: Holiday Collection
Exclusively on CoccoleBimbi.com, Ghayme offers a palette of vivid colors such as green, fuchsia, light blue, blue, and black. Each beanie carries the message "Never Not Smile", an invitation to spread positivity and rebirth.
Thanks to its contemporary design, the beanies are perfect for every occasion, becoming the ideal must-have accessory for those who want to face the winter with a smile. The big news is the launch of the Holiday Collection, introducing a vibrant and bold color: red, for a touch of energy and joy this season.
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The event to celebrate the new launch
To celebrate the launch of the new Holiday Collection, Cesare Morisco organized an exclusive event on December 4, 2024 at one of the coolest places in Milano: Neat Burger.
This restaurant, known for its 100% plant-based cuisine, was carefully chosen by Cesare, who has always promoted sustainability and respect for the environment and animals, themes that are also part of CoccoleBimbi's core values. The choice of venue was also made to give guests the opportunity to explore and appreciate vegan food and the benefits of this lifestyle. The place, famous for its healthy and innovative culinary offerings, was decorated with the iconic Ghayme beanies in all their colors.
During the event, guests had the chance to preview the red beanie from the new collection. The evening was accompanied by the DJ set of Marcellina Di Chio, a friend of Cesare Morisco and an icon of Milan's nightlife. Among the guests were a selection of friends and well-known faces including Chiara Ferragni, Veronica Ferraro, Andrea Capodanno, Simona Guatieri, Andrea Caravita, and many others.
The success of the launch event was evidenced by the enthusiastic participation of the community and Cesare Morisco's friends, who celebrated with him the launch of the new red beanie. The beanie has become a symbol of sharing and joy, perfect to be gifted or to add a pop of color to the winter. Ghayme continues to spread its message of positive energy, encouraging everyone to never forget to smile.