Laneus, the famous Italian knitwear brand, presents an exclusive preview of its first kids' collection on CoccoleBimbi. The launch features a series of items identified as pre-fall 2025, offering a true preview of what will be available starting from September 2025 in selected stores.
The "See Now Buy Now" Collection exclusive on CoccoleBimbi.com
Laneus, renowned made in Italy brand, makes its debut in the world of kidswear with a fall winter 2025 collection and chooses CoccoleBimbi.com as the exclusive kids' platform for this launch. The "See Now Buy Now" collection will be exclusively available on CoccoleBimbi.com, with the looks from the advertising campaign being only purchasable on CoccoleBimbi.com and later in other selected stores starting from September 2025.
The brand name, derived from Latin and meaning "of wool", reflects the tradition of the made in Italy production of the historic Apulian company Manifatture Daddato, the owner of the brand. Inspired by the vibrancy of Los Angeles and the West Coast, the Kids collection blends frayed fabrics, unique prints, and a contemporary fit while maintaining a perfect balance between craftsmanship and technological innovation.
Laneus and CoccoleBimbi: A Special Event in Milan
On the occasion of this special launch, Laneus and CoccoleBimbi organized an exclusive event at the charming brand showroom located in the heart of Milano on December 5, 2024. The event was attended by a selected group of children and parents. Each little guest had the opportunity to wear some of the pieces from the collection, including Laneus logo embroidered t-shirts, caps, and outfits in brown and amethyst hues, creating a unique and engaging atmosphere.
During the event, the children participated in creative workshops – organized in collaboration with the Nido Scuola Clorofilla – spending an afternoon filled with fun and discovery. Accompanying the event and activities, a light cocktail was provided by the renowned Michelin-starred restaurant "L'Alchimia". Several VIPs and opinion leaders engaged with the Laneus Kids world and shared special moments on social media.
At the end of the event, the guests received an exclusive gift: a Miffy plush wearing a customized t-shirt with the embroidered "Laneus" logo.
Highlights of the event
The New Kids FW25 Collection
The Kids Autumn/Winter 2025-26 collection, inspired by California vibes, is designed for the "grown-ups" of tomorrow. The knitwear, a symbol of Laneus' aesthetic, is reimagined in the kids' line through the jacquard cardigan, made with an intricate mix of yarns knitted together to create a mottled pattern. The collection stands out for the use of fine fabrics, such as 100% extra fine merino wool, along with noble yarns and natural fibers like cashmere, cotton-cashmere, and jacquard.
Staying true to the tradition of high-quality knitwear, the collection is enriched with mini skirts and tailored wool tie-dye trousers, unisex pieces with oversized volumes, sweatshirts and two-piece sets, along with worker pants in resin-treated fabric with Prince of Wales print. In the sweatshirts and jogging pants, knitted edges and embroidery make each piece unique. The outerwear is extremely on trend, including the bouclé bomber with a three-dimensional effect and the animal print knit coat.
The color impact is daring and distinctive: warm tones like burnt orange, chocolate, and camel alternate with natural colors such as cream and various shades of green, from light green to deep green with lime accents, moving into amethyst and cherry tones that merge into shades ranging all the way to bubble pink. This collection represents the perfect blend of comfort and trend, designed for children who want to be always ahead of the fashion curve.