2025 marked a memorable milestone in the world of fashion: Dean and Dan Caten, the Canadian twins of Italian origin, celebrated 30 years of Dsquared2 — a brand that, since 1995, has rewritten the codes of contemporary fashion with a unique mix of Italian tailoring, provocation, and North American spirit.
The Creative Universe of Dsquared2 Kids
In three decades, Dsquared2 has become synonymous with boldness, irony, and experimentation, conquering the runways and entire generations. Born from the unmistakable creativity of the Caten brothers, the brand blends Canadian, Italian, and global influences, crafting a distinctive style language that remains ever relevant.
Even in the Dsquared2 Kids line, the brand stays true to its identity, reinterpreting its bold aesthetic in a junior key: strong looks, creative layering, and a style that blends luxury, streetwear, and pop culture. With iconic prints, unexpected collaborations, and vibrant capsules, the Dsquared2 wardrobe continues to stand as a style manifesto for the youngest fashion lovers.
Bold graphics with a vintage touch and signature colors – white, black, blue, and red – brighten up pieces inspired by the urban world and cheerleaders, while other sport-inspired items recall basketball and baseball courts. An original take on school uniforms creates a versatile wardrobe, perfect for accompanying kids through the rhythms of school, practice, and family life.
The Maple Leaf: An Icon of Belonging
The new Dsquared2 Kids collection pays tribute to the brand’s Canadian roots, reinterpreting the iconic maple leaf through graphic details and patches with strong symbolic value. This distinctive element blends with the brand’s preppy style, creating an original and instantly recognizable aesthetic.
Key pieces include brushed cotton sweatshirts alongside practical t-shirts decorated with large red leaf prints and logos. The look is completed with a selection of jeans and straight or wide-leg shorts.
The maple leaf is not just a decorative element, but a true identity symbol, a tribute to the origin of the Caten brothers that is also reflected in the dailywear items.
ICON & Icon New Generation
After the launch of the kidswear collection Icon New Generation for Fall-Winter 2024, Dsquared2 expands this dynamic offering with the Spring-Summer 2025 collection. Continuing the innovative mindset of the renewed logo and angular shapes, the latest version of Icon New Generation stands out for its oversized silhouettes and versatile accessories in new colors and materials.
Designed to ensure comfort and freedom of movement, the collection features cargo pockets and wide cuts, paired with crop tops and soft t-shirts that provide the perfect balance between sportiness and relaxation.
With a balance of form and function, simplicity and attention to detail, classic styles and contemporary spirit, the Icon New Generation kidswear line continues to express the fresh and authentic vision that distinguishes Dsquared2.
Dsquared2 x Invicta: Urban Adventure with ’90s Nostalgia
The capsule Dsquared2 x Invicta is the perfect synthesis between the urban aesthetic of the Canadian brand and the technical, nostalgic DNA of the Italian label—a classic casual that evokes the atmosphere of the ’90s.
The kidswear collection is designed for little explorers, with multicolor windbreakers, functional backpacks, bold sweatshirts, and lettered caps with strong impact. The hybrid logo, which merges the two visual identities, tells the story of a wardrobe mixing outdoor and streetwear, vintage vibes and graphic nods to Canada.
Dressing to face the Canadian wilderness is one of the distinctive codes of Dsquared2, while Invicta has always celebrated the culture of adventure with its backpacks, travel companions of generations of young Italians discovering new experiences. A versatile collection, designed to be worn both in the mountains and in urban parks, with functional pieces and contemporary style, characterized by a combined logo with vintage finishes.