On the occasion of Spring Summer 2024, the Gucci brand launches the Cruise 2024 kids collection: a journey to discover the world of nature with a revisitation of the brand's distinctive keys.
Gucci Kids: the New Collection
The new Spring Summer 2024 collection of Gucci Kids shows the new face of the maison. A stylistic test that wisely uses different colours, patterns and fabrics in a harmonious and representative result. The new Cruise 2024 children's collection draws from the world of nature and offers tailored garments with the iconic original touch that distinguishes the Gucci brand.
The Spring Summer collection which dresses boys and girls from 0 to 12 years old, presents a mix of ready-to-wear garments and accessories that reflects the playful spirit of the kids world and which offers a series of much-loved motifs including animals and flowers without neglecting the shape and aesthetics of the design of the adult collection.
Gucci Boy
The proposal that Gucci makes in the children and newborn selection traces the codes of the maison re-proposed in miniature together with a selection of brightly colored garments: there is an item for every child looking for an adventure .
The well-known Double G geometric motif reappears on more casual pullovers and shirts, with both soft shades of beige and stronger shades such as those of red, but also on blue jackets and trousers perfect for the most important occasions.
Very present in this collection is the Web band in bright shades of green and red - iconic colors of the brand, which we find on t-shirts, blue polo shirts and numerous accessories such as belts, backpacks and sneakers.
The bold shades of red and bright blue can also be found on jersey sweatshirts and technical fabric outerwear, all characterized by a lively Gucci print with GG cross stripes on the front.
The maison's logo is proposed again in the children's collection, finally in a miniature version with a sporty and retro mood that combines stripes and light materials suitable for the new season. An example is the “Original 1921 Gucci” print that decorates jersey t-shirts and more casual sweatshirts.
Gucci Girl
The Gucci Spring-Summer collection also includes a broad offering for little girls and baby girls. A selection of accurate embroideries, iconic patterns and fun prints give a cheerful and whimsical charm to the entire Cruise 2024 collection.
In addition to the exclusive Double G geometric pattern logo and the blue and red Web ribbon that define a selection of t-shirts, sweatshirts, shoes and daily wear accessories, we find more refined items in pastel shades such as dresses in tulle and silk, decorated with the GG logo and embellished with crystals all-over; The proposal is completed by headbands and clips with the same mood.
Within the selection for girls, the fun Gucci apple patch also deserves a note, positioned in its lively shade of red and in different textures on sweatshirts, swimsuits, bags and accessories.
The capsule with illustrations by Beatrix Potter
The Gucci Girl collection is completed with a series of garments characterized by animal prints and embroidery, inspired by the watercolor drawings of the British illustrator Beatrix Potter and which give a cheerful and imaginative spirit to the entire collection. Rabbits and other fun animals are combined with the symbols of the Maison in a variety of garments ranging from t-shirts to accessories such as bags, backpacks and belts.