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Pitti Bimbo, the decades-old children's fashion fair, reached its 99th edition this year and hosted CoccoleBimbi with a truly unique and evocative dedicated space. From June 19th to 21st, at the Fortezza da Basso, CoccoleBimbi presented its Immersive SKY ROOM. The inauguration took place with an event on the first day of Pitti, featuring the special guest, CoccoleBimbi's little influencer and brand ambassador, LaSmagnificaSofia.
An immersive experience by CoccoleBimbi
Cesare Morisco, art director of CoccoleBimbi, meticulously crafted every detail of this sensory experience, creating a space that tells the brand's universe in an engaging and innovative way. The SKY ROOM was designed to resemble a bright blue sky with white clouds, an iconic symbol of the brand, which became the stars of the space alongside a swing placed in the center, ready to welcome anyone wishing to enjoy a unique experience and discover CoccoleBimbi's philosophy and values, such as freedom, inclusivity, and equality.
The Immersive SKY ROOM was not just a visual attraction but a true manifestation of the CoccoleBimbi philosophy. A place where visitors could let their imagination run free, celebrating the creativity and lightness that characterize CoccoleBimbi's approach.
The SKY ROOM also became a social sharing moment, transforming into an irresistible attraction for all visitors who had the chance to take a photo and share it with their community, bringing home a special memory of this unique day.
The Special Guest LaSmagnificaSofia
Special guest of the event was Sofia Tansella, known as LaSmagnificaSofia, an 8-year-old influencer with more than 200,000 followers on Instagram. The guests of the SKY ROOM had the opportunity to share a moment and capture it in a souvenir photo with the brand ambassador of CoccoleBimbi. Sofia has been an integral part of the CoccoleBimbi family for years, collaborating on various special projects and perfectly embodying the values of inclusivity and freedom that the brand seeks to convey in the world of kidswear.
Sofia, with her social profile and her vitality and enthusiasm, is a spokesperson for messages of positivity and a vision of a more welcoming and open world for all. Her story is a powerful example of how determination and love can overcome any barrier, inspiring thousands of people every day.
