Back to School 2025: the return to school by Molo and CoccoleBimbi
September is the month of new beginnings — backpacks are packed, and that familiar sense of discovery that only school can bring is in the air once again. To accompany little ones during this special time, CoccoleBimbi launches an exclusive campaign with Molo, the Danish brand known for its vibrant, colorful, and boundless imagination.
A maxi world for little learners
CoccoleBimbi turns the start of the school year into a playful and creative experience, thanks to a striking set design that immediately sparks the imagination: a giant pencil and an oversized eraser set the scene for the new Back To School FW25 campaign.
But the true stars are the clothes themselves: sweatshirts, tracksuits, and sweater dresses that blend comfort with unique style, designed to support free movement and accompany children throughout the day — from classroom to playtime, without ever compromising on style.
The all-over prints, bold colors, and iconic details typical of the Molo universe turn every piece into an explosion of personality.
Backpacks and water bottles: the perfect kit for the start of the year
To make the return to class even more special, CoccoleBimbi and Molo have launched an exclusive initiative to help kids head back to school in style: up for grabs are Molo backpacks and branded water bottles.
The mechanism is simple: by purchasing items from the new FW25 collection on CoccoleBimbi.com, customers may find special paper clips hidden inside the products. Once spotted, these clips can be added to the cart and collected to unlock exclusive rewards.
Each clip brings you closer to a new prize, which can be selected during checkout and received for free along with your order.